Reliable measurement from customer action to advertising platform.

Tracking Implementation

The foundation layer. Conversion tracking configured correctly across analytics and advertising platforms.

• · GA4
• · Google Tag Manager
• · Google Ads conversion tracking
• · Enhanced Conversions
• · Meta Pixel
• · TikTok tracking

Server-Side Measurement

More resilient first-party measurement that reduces exposure to browser restrictions and improves signal quality.

• · Server-side GTM
• · Stape hosting
• · Meta CAPI
• · Server-side event routing
• · Browser/server deduplication

Ecommerce Measurement

Purchase and funnel measurement that platforms can actually optimise against.

• · Shopify
• · WooCommerce
• · Purchase events
• · Ecommerce item data
• · Revenue / value tracking
• · Checkout and funnel events

Lead Measurement

Enquiry, booking and call measurement where technically appropriate — with a path toward offline conversion capability.

• · Forms
• · Bookings
• · Calls where technically appropriate
• · Qualified conversion events
• · Future CRM / offline conversion capability

Measurement Audits

A structured review of the entire measurement path — not just whether a single tag happens to fire.

• · Architecture review
• · Broken events
• · Duplicated events
• · Missing conversions
• · Discrepancy investigation
• · Consent behaviour

QA & Validation

Proof that implementations behave correctly across consent states, browsers and destinations.

• · Event testing
• · Parameter validation
• · Conversion values
• · Destination checks
• · Deduplication
• · Documentation