Kriov for agencies
Your measurement team, without another hire.
You lead the client. Kriov handles the tracking architecture, implementation, troubleshooting and QA behind the scenes.
White-label capable · Client-safe · Project or ongoing · Documented handover
The problem
Your best media buyer should not be your tracking engineer.
A single modern measurement implementation increasingly crosses:
- website code
- ecommerce platforms
- data layers
- GTM
- consent
- browser behaviour
- server containers
- advertising APIs
Agencies should be able to access this capability when they need it — without hiring a full-time tracking specialist or pulling strategists off billable work.
Relationship model
Your client remains your client.
- No client poaching
- Kriov will not market competing services to agency-referred clients.
- White-label capable
- Delivery can remain behind the agency where required.
- Client-safe communication
- When direct communication is useful, Kriov communicates within agreed boundaries.
- No competing service agenda
- Kriov is not trying to take ownership of paid media, SEO, creative, development or the broader marketing account.
How agencies use Kriov
Specialist capacity, exactly when the work turns technical.
One difficult implementation
A client has a tracking problem the internal team cannot resolve efficiently.
New-client measurement setup
Build a clean measurement foundation before media scales.
Server-side implementation
Provide server-side GTM and CAPI expertise without building the capability internally.
Technical escalation
Give media buyers somewhere to escalate measurement issues.
Recurring fulfilment
Kriov becomes the agency's external specialist measurement function.
Engagement flow
From requirement to documented handover.
- 1
Send the requirement
Client URL, platforms, issue and desired outcome.
- 2
Kriov scopes the work
Required access, implementation boundaries and expected delivery are defined.
- 3
Technical delivery
Kriov audits, builds or debugs the measurement implementation.
- 4
QA
Critical events and destinations are validated.
- 5
Handover
The agency receives the completed implementation and documentation.
What we handle
Organised by outcome, not by random tools.
- Measurement planning
- Event architecture
- GA4 & GTM
- Ecommerce event tracking
- Google Ads conversions
- Enhanced Conversions
- Meta Pixel / CAPI
- Server-side GTM
- Stape
- TikTok tracking
- Lead / form / booking tracking
- Consent Mode measurement
- Audits
- Troubleshooting
- QA
- Documentation
What we do not do
Focused by design.
Kriov is a measurement specialist. We do not position ourselves as your client’s paid media agency, SEO provider, creative agency, social agency or web design agency.
This allows us to work comfortably behind agencies — without ever competing for the broader account.
- Paid media — not our discipline
- SEO — not our discipline
- Creative production — not our discipline
- Social management — not our discipline
- Web design — not our discipline
Questions agencies ask
Answered before you have to ask.
Who actually does the work?
Kriov is a specialist practice led by its founder. The person who scopes your engagement is the person who delivers it — nothing is handed down to junior staff.
Will you contact our clients directly?
Only within boundaries you agree in advance. Many engagements run entirely through the agency; where direct access helps delivery, it stays inside the agreed scope.
How does pricing work?
Pricing is scoped around the work and expected volume. You receive a fixed-scope proposal before anything begins — no open-ended hourly billing.
What access do you need?
Whatever the implementation requires — typically GTM, GA4, advertising accounts or staging access. Access requirements are defined during scoping and kept to least-privilege.
Do you replace our existing tools?
No. Kriov works with the stack your client already runs, and only recommends changes where the measurement architecture genuinely requires them.
What do we receive at handover?
A clear implementation record: what was built, how events are structured, QA evidence from validation, and any ongoing considerations worth monitoring.
Agency engagement
One project or an ongoing technical relationship.
Project-based
For defined implementations, audits and troubleshooting work.
Ongoing
For agencies that need measurement support across multiple clients.
White-label
For engagements requiring Kriov to remain behind the agency brand.
Agency pricing is scoped around the work and expected volume.